Key Takeaways
- Trek introduces new sustainable EnvironOxide paints for Project One customization program
- Collaboration with Iron Oxide Recovery, Inc. promotes environmental sustainability
- Customers now have four EnvironOxide™ options to customize their bikes
Trek's Commitment to Sustainable Paint Options
Trek, a leading bicycle manufacturer, has recently expanded its Project One program with the introduction of three new color combinations made with sustainable EnvironOxide™ pigments. These new options, Moondust, Desert Mauve, and Mojave Red, are not only visually striking but also environmentally friendly.
Collaboration for Environmental Impact
The collaboration between Trek's Project One team and Iron Oxide Recovery, Inc. has been instrumental in the creation of these sustainable paints. By using iron extracted from contaminated riverbeds, the need for conventional iron oxide minerals is reduced, promoting the cleaning of riverbeds and sustainable pigment manufacturing.
Customization with a Purpose
Customers now have a total of four EnvironOxide™ options to choose from when customizing their bikes through Trek's Project One program. Each color combination is inspired by different landscapes, from lunar terrains to desert hues, offering cyclists a unique and environmentally conscious way to personalize their ride.
Accessible Sustainability
These sustainable paint options are now available on all Trek premium road bike models through Project One. Cyclists can visit any authorized Trek dealer to design their ideal bike while supporting a more respectful future in terms of design and materials used in bicycle manufacturing.
Overall, Trek's expansion of their Project One program with sustainable EnvironOxide paints marks a significant step towards a more environmentally friendly approach to customization and manufacturing in the cycling industry.